By turning local mapping into a game-like experience, we empower communities to
collect valuable insights that reshape how brands and media agencies invest in Africa's
townships.
Building the Ultimate Dataset for Africa
Pikaboo transforms ground-level township data into decision-grade insights that pull investment back into Africa’s underserved markets
WHAT WE DO
Make Smarter Geolocation Decisions
Our geo-intelligence platform makes it easy for you to visualize untapped areas, validate decisions, and unlock new opportunities for investment.
Community Powered Data
Regular scans updated continuously by local
contributors.
AI Driven Mapping
Machine learning organizes
millions of data points, from
location density to traffic
heat maps.
Designed for Accessibility
Intuitive dashboards built for smaller agencies and creators
— no data team required.
HOW WE DO IT
We use gamification to collect real-world data from emerging markets — think Pokémon Go, but for mapping the informal economy.
We use gamification to collect real-world data from emerging markets — think Pokémon Go, but for mapping the informal economy.
We use gamification to collect real-world data from emerging markets — think Pokémon Go, but for mapping the informal economy.
We use gamification to collect real-world data from emerging markets — think Pokémon Go, but for mapping the informal economy.
OUR TRACTION
Infrastructure for
the next trillion-dollar
digital economy
Our growth is proof that inclusion and profitability can go hand in hand.
Continental expansion by 2026,
building Africa's first large-scale spatial data asset.
80%
of spaza we found
are not on Google Maps.
2 million
users
mapped in
underrepresented areas across South Africa
Partner ROI
up by 3x
as verified by pilot collaborations across
retail, telco,
and
out-of-home sectors
IMPACT
2M+
ACTIVE USERS
Community members earning
while mapping their neighbourhood
15M+
DEVICES TRACKED
Monthly devices tracking for
real-time mobility insights
52+
COUNTRIES REACH
Continental expansion mapping all
of all Africa by next year
100k
DATA POINTS
Daily geospatial insights
feeding our AI models
Watch
Our Highlight
Our growth is proof that inclusion and profitability can go hand in hand.
OUR STORY
Pokemon Go for
the Unmapped
Economy
Pikaboo was born out of a simple idea: the people who live in Africa's townships understand them best. Using a gamified mobile experience inspired by Pokémon GO technology, community members capture 3D scans of their surroundings — from spaza shops and transport hubs to high-traffic corners and billboards.
From everyday city streets to investable data insights.
THE PIKABOO TEAM
Ismail
Ebrahim
Senior Developer
Matimba
Julian Nkuna
CEO & CoFounder
Phelelani
Mkhize
Data Scientist
Christine
Barrow
Data Scientist
Kouame
Kouassi
Head of Data Products
Zizipho
Gebenga
Data Scientist
OUR ADVISORS
Phelelani
Mkhize
Data Scientist
Kouame
Kouassi
Head of Data Products
Zizipho
Gebenga
Data Scientist
Activation
Gallery
Our growth is proof that inclusion and profitability can go hand in hand.
Have a Question?
Have a
Question?
Pikaboo is redefining how we understand the streets we live and work in. We'd love to tell you more!
Building the ultimate dataset for Africa
